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Uptown in the News  

June 30, 2003
$24M Mixed-Use Project Now Rising in Uptown
By Bonnie Grota

CHICAGO—The Phoenix at Uptown Square, a mixed-use new-construction condominium and an adaptive-reuse loft and retail development, is now underway in Chicago's Uptown neighborhood on the North Side of the city.

The $24.3 million development will include the rehab of a vacant former Goldblatt's Department Store complex on the 4700 block of North Broadway, just south of Lawrence Avenue.

Plans call for 37 lofts and 41,000-sf of retail space including a Border's Book and Music store on the corner of Broadway and Racine.

The three-phase project, which is being developed by Joseph Freed and Associates, will feature the renovation of two terra cotta buildings—one with 24 condominiums and first-floor retail space and the other housing the Borders.

Plans will also include a newly constructed two-story condominium building with 13 "soft-lofts" and first floor retail space.

The one- and two-bedroom condominiums and lofts will total from 756 to 1,500 sf. They are base-priced from the upper-$100,000 range to the lower-$400,000 bracket.

Fifteen residences already have been sold to a mix of buyers, according to Debbie Beaver, director of sales for Joseph Freed Homes.

The Phoenix at Uptown Square also will have a fitness center. Optional indoor, heating parking will be available to unit owners as well. Amenities will include a secured lobby with video-entry system, an individual storage area, a bike storage area, an elevator and a sprinkler system.

Standard condo and soft-loft amenities at The Phoenix will include: a den (per plan), hardwood floors, carpeting (per plan), individual heating and air-conditioning systems and ceramic-tile baths. Kitchens will be equipped with Whirlpool appliances, hardwood flooring, maple cabinetry and granite countertops. Baths will feature ceramic-tile surrounds on the tub/shower walls and floors, cultured maple vanity tops, Moen faucets and oversized mirrors.

Uptown's history goes back to the turn of the 20th Century when the area was originally developed for wealthy residents seeking housing near the lakefront. Historians say the area was like a suburb in the city with huge homes on large lots.

During the post-World War II housing crunch, many of Uptown's rental apartments were divided into smaller, more-affordable units. The inexpensive rents attracted a variety of low-income tenants.

Today, the neighborhood is experiencing a revitalization, a trend that began in the early 1990s.

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